The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of gambling online, is growing exponentially in recent years. A significant driver of this growth is affiliate marketing online, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on t
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the selling and buying of online ad space. At the heart on this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, however they operat
In today’s digital age, businesses rely heavily on internet marketing to reach and engage their audience. But how do companies determine if their online marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into an important component of marketing strategies, providing businesses with all